Client appreciation parties and how they boost sales
There are many ways in which you can improve your marketing in order to boost sales, but people often forget to target already existing clients.
Here’s how to throw client appreciation events and how they can help your business.
Why throw an appreciation party?
Improve relationships with clients – 60% of clients say that they would spend more if they felt that they had a better working relationship with they company they’re with. If you want to improve your sales you need to make sure that your current clients and customers are satisfied with your work.
This means you need to take time to get a better understanding of their needs and goals and how they work. Holding client events such as appreciation parties can help you do this.
If a client feels that you are interested in making an effort to make their customer experience better and you are willing to improve their work, they will likely want to stay a loyal client and invest more.
Networking – By holding events you can create networking opportunities, not only for your clients but for your own business.
You will have an understanding of who your clients are and what they require, but by throwing these events you can improve your client’s networking opportunities and hence create happy customers that are willing to invest more in you.
Attracting potential new customers – Your clients will often bring new people along with them to your event. This, of course, will present you with the opportunity to pitch your business to them in a friendly and inviting setting and give you the chance to win new clients.
How to throw a client party
One of the most important parts of throwing workplace events is providing a good service.
One of the best ways to throw a successful event is by hiring a catering company that take your event seriously and provide a top-quality service.
These companies prepare, create and deliver high-quality food of your choice to your client event.
They take care to make sure that the catering is beautifully presented and up to a high standard, in order to reflect well on you as a company, showing that you care about, and only want the best for your clients.
Having representatives is an important part of making your event professional. You want people that can speak on your behalf, in order to let the clients know that you are doing a good job.
They can also talk to new people and offer information about your service, which is an important part of these events for marketing and growing your business.
If you want to show clients that you are invested in them but don’t have a lot of time, you could hire an events organiser to come in and organise the party for you. This means that all of the organisation will be taken care of by professionals, meaning you will hold a successful party, with little of your own preparation.
For other ways to market your business, see our marketing methods page